Influence through storytelling

Coalition of Nurses on Management Boards

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In September, we participated within the American Hospital Association (AHA) Advocacy Day in Washington, DC. Before we arrived on the Hill, we attended a board meeting attended by doctors and nurses. The agenda and talks concerned practical issues. Participants were expected to be briefed to offer evidence regarding the topics discussed. . Storytelling is an efficient way of coping with sensitive issues and influencing people’s emotions to redirect the subject and influence others.

What are the advantages of telling a brief story on a whiteboard?

1. Storytelling provides context and intending to a situation or topic.
2. Storytelling sparks creativity.
3. Storytelling reignites passion for the topic.
4. Storytelling generates empathy for the agenda item.

How to create an enchanting and powerful story?

1. Make it short (about three minutes).
2. Start with context.
3. Use metaphors.
4. Contain a component of surprise.
5. Appeal to emotions.
6. Let or not it’s tangible and specific.
7. Use a mode appropriate for business.
8. Be polite.
9. Confirm board composition to make sure story sensitivity and appropriateness.

Call to motion!

Inform and interact others through storytelling to offer perspective and connection to forum topics and ensure good results.

Coalition of Nurses on Boards (2017). Basic competencies of the Management Board. http://www.nursesonboardscoalition.org

Schawbel, D. (2012, August 13). . Source: Forbes: https://www.forbes.com/sites/danschawbel/2012/08/13/how-to-use-storytelling-as-a-leadership-tool/2/#429048d8789e

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